The British Council, British Fashion Council (BFC) and Mercedes-Benz will collectively present work by emerging fashion designers from 26 countries at the sixth annual International Fashion Showcase (IFS) this February. The IFS is a series of specially-commissioned and curated fashion installations featuring work by emerging designers from all over the world. This year’s exhibiting countries are:
Austria | Canada | Chile | China | Czech Republic | Egypt | Germany | Guatemala | India Indonesia | Kazakhstan | Korea | Netherlands | Panama | Peru | Poland | Portugal | Romania Russia | Slovakia | South Africa | Switzerland | Taiwan | Ukraine | Uruguay | Zimbabwe
For the first time, the IFS will be supported and presented by Mercedes-Benz. Prizes will be awarded for Country, Designer and Curator; Mercedes-Benz will present the winner of the Designer category with a unique opportunity to showcase their collection at one of Mercedes-Benz’ global fashion platforms. In addition Mercedes-Benz will showcase five emerging designers who the brand supports through its International Designer Exchange Program in a dedicated area. There will also be one group installation, Next in Line, curated by Shonagh Marshall and featuring designers from nine nations.
The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the ways personal landscapes influence fashion and to examine how emerging designers can transform their local culture into a global language. Fashion is shaped by its surroundings: the rhythms of nature, climate, cultural memory, social change and historical shifts are reflected in silhouettes, techniques and materials. The peculiarities of ‘place’ give rise to different ways of designing, making and wearing fashion. By considering fashion within their own landscape, the countries taking part in IFS will highlight the similarities and differences of our complex and connected world.
IFS is free but ticketed, please visit design.britishcouncil.org/projects/ifs/ifs2017 For more information please download the following press pack: we.tl/pvPIKZQa3y