Jewellery

AKONG LONDON

From its grassroots in London, AKONG quickly became one of the most sought after jewellery labels by the fashion elite, and counts Amal Clooney among its roster of prestigious customers.

We started out in 2010 as a brand new costume jewellery house with one simple design philosophy:

IF A PIECE DOES NOT MAKE YOU LOOK AND FEEL ON THE OUTSIDE LIKE THE AMAZING HUMAN BEING YOU ARE ON THE INSIDE, THEN IT’S NOT WORTH MAKING.

That’s why, from nowhere, Akong quickly became one of the most sought after jewellery labels by the fashion elite – from stylists to fashion editors to buyers from boutiques, concept shops and luxury department stores all over the world.

We were proper newbies back then, having had no formal design training or any prior experience in the fashion industry, but what we did have was VISION. Something that allowed us to push the boundaries of what a beautiful piece of jewellery could be made of, and cut through the mediocrity of the mass market. Our success lay in our unique use of metals, beads and textiles, combined with our meticulous approach to design and construction.

Our trendsetting design signature is one that evolved very organically (and incidentally, inspired many a copycat collection along the way). While we are immensely proud of the outstanding jewellery collections that we gave to the world over the past few years, it is time for us to leave the world of jewellery behind and start a whole new chapter in our story.

As our way of saying thank you for the many years of love and support we received during our time, we are hosting our BIGGEST EVER SALE, exclusively at London Fashion Week Festival. Expect discounts of UP TO 70% on our iconic necklaces, bracelets and earrings.

See you there!

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Jewellery

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