Astrid & Miyu is a young contemporary British jewellery brand. Astrid is a Swedish name and Miyu is a Japanise name. Their both mean beautiful in their own languages. Our brand embodies Nordic minimalism, Japanese craftsmanship, and London edge and sophistication.
Our pieces are unque yet versatile, edgy yet classic, glamorous yet subtle.
We believe accessories should not overshadow the natural beauty of the woman wearing them.
Aesthetic of our jewellery are driven by minimalism, geometry and arhitecture. We believe in subtle adornment and strive to create pieces that are suitable any wardrobe or occassion.
Our beautifully crafted jewellery is designed in our London studio by our creative team led by Dian Luo, Central St. Martin’s graduate, and brand designer Lucia Picerno, Goldsmith’s graduate with many years of branding experience. Once designed we use a combination of 3D printing and traditional hand crafting methods of manufacturing our jewellery.
Connie Nam, CEO and founder, launched the brand in 2012, since then we’ve quickly gained status among fashion editors, influential bloggers and celebrities such as Georgia May Jagger, Pippa Middleton, Rochelle Humes and many more.
At the UK Jewellery Awards in 2015 we were shortlisted for the ‘Brand to watch’.