Bad Denim is space that houses denim and denim alone in East London. In Bad Denim you will find a titillating selection of the best styles from cult labels including Citizens of Humanity, Mih Jeans, Paige, Frame, NSF and Current Elliott as well as an edited selection of precious vintage finds.
Following a career specialising in production, development and design for MiH Jeans, Victoria Beckham Denim and Paul Smith, Erin Fridja is a real jeans expert who is dedicated to denim and able to scrutanise every measurement, wash and cut.
“Denim is amazing. Most people wear it every day. I do, and I want to provide a service to get everyone in their very best pair. Both in store and online, I only stock the brands, fabrics and shapes that I really believe in with the end goal being everyone draped in denim that they wear to death.”