Arising from the designer’s exploration and personal experiences, Genevieve creates a sense of intrigue and brings wonder to knitwear.
The collections are integral to Genevieve’s aesthetics and explore the juxtapositions between androgynous silhouettes and femininity, structure and fluidity, and heritage and innovation.
Strong lines and sartorial silhouettes provide an element of sophistication to yarn mixes and unexpected textures. Traditional British techniques such as hand intarsia and dried thistle-brushing are used on the finest, new yarn blends sourced from the UK and Italy. As a result, the everyday knit is transformed into a premium, investment piece with every stitch.
Autumn/Winter 2016 is inspired by Genevieve’s travels to Iceland and presents the contrast between the fluid natural lines created by glaciers, the bare landscape of the island and the contemporary architecture of its capital.
Icy blues, faded desert-greys, aurora highlights and a deep water navy are found in our everyday collection, which dramatically contrast with the strong black, reflective metallics and hot pink accents that form the basis of our night collection.
The brand truly emphases the high level of skills and quality of knitwear manufacturing in the British Isles by creating key investment pieces for the modern wardrobe.As an advocate for small local mills and keeping production within the UK, Genevieve Sweeney is committed to sustainability as well as embracing the ethical practices and responsibilities of a premium British brand.