MORV London is a womenswear brand founded by Morvarid Sahafi the London based, Iranian born artist and designer. Passionate about art, fashion and female empowerment, Morv London allows her to explore her endless creativity, resulting in unique and striking collections that are inspired by the vibrant colours and textures of her childhood alongside her father’s love of 70s music.
At 18, Morv won a scholarship to Parsons School of Design in Paris which she followed with a Master’s in Contemporary Art Theory and Philosophy at Goldsmiths in London. Morv initially worked as an Art Consultant at the contemporary Middle Eastern art gallery Rose Issa for 8 years. It was during this time that she finally decided to launch her own collection. She travelled to India and returned with a collection that was then immediately launched at Selfridges and Avenue 32.
“My aim is to spread awareness to our consumers about the issues that women face in society. Through our prints and cuts, we wish to use the garments as a platform to advocate women’s empowerment”.
Morv London inspires a sense of feminine identity. Our philosophy is rooted in feminism and multiculturalism; through our bold aesthetic, playful prints and contemporary design, we wish to empower women. Our pieces are flattering and individual, enabling the wearer to feel sexy and confident. Through our vibrant colours, witty slogans and ironic gun prints, our feisty pieces participate in the fight for equality.
We have our own factory, which is run solely on Solar Powered energy, and therefore pride ourselves on running a completely sustainable production, as well as using non-toxic dyes, recycled wool, organic silk and leather from animals that are farmed for the food industry.