Olivia Rubin launched her first womenswear line after graduating from the world-renowned Central Saint Martins College in London. Her final collection was chosen for the prestigious press show and won immediate attention from the press who cited her printed designs as one of the ‘standout collections’. Rubin carried out placements with couturier Jacques Azagury, Tristan Webber and Jade Jagger. Her persistence and enthusiasm scored her work with Alexander McQueen, Dior and John Galliano in Paris, where she assisted with Galliano’s main line collections, designing prints that were chosen for his womenswear lines.
When Olivia decided to branch out alone her SS07 and SS08 collections were short listed for the Fashion Fringe Award Scheme and gave her the platform to exhibit her designs at London Fashion Week. AW09 saw Rubin’s first highly anticipated catwalk show in association with On/Off at the Science Museum.
The label has become known for Olivia’s signature graphic prints and bold colours on a variety of simple yet feminine silhouettes. It is her outstanding prints that have lead to numerous collaborations including ASOS, Very.co.uk, my-wardrobe.com, The Dune Group and her range with Dorothy Perkins that was successfully sold worldwide.
Olivia has also started collaborating outside of the fashion world. She has worked with Proctor and Gamble on a range of printed scarves for Bold 2 in 1, Gigaset on a new marketing campaign and was named the brand ambassador of the beauty brand Dove. Olivia’s focus on colour and print has made her the perfect partner to headline these campaigns.
Olivia has built a strong industry presence featuring regularly in leading British fashion titles including Grazia, Instyle, the Times and Vogue and continues to dress a list of celebrity fans. After taking a few years out to focus on her family, Olivia is back with a new revived brand, focusing on her best selling dresses and approaching her design with the same individuality and a slightly more sophisticated approach. Watch this space for what Olivia does next.