SELFNATION offers bespoke jeans and chinos for both Womenswear and Menswear. Both collections are classic with a modern twist and offer various high quality Italian fabrics. The customization options, such as adding your initials, makes each product even more unique. The collections are continuously expanded and adapted to trends and customer needs.
A revolutionary algorithm guarantees the perfect fit for the bespoke jeans and chinos that are tailored in a traditional manner with the world’s finest materials. With more than 10’000 customers in Switzerland and Germany, SELFNATION is starting to expand into the UK, where bespoke tailoring is already deeply rooted.
The Swiss fashion start-up was founded in 2013 by Andreas Guggenbuehl and Michael Berli with the aim of combining elegant design with an innovative technology for tailor-made, computer-optimized cuts. Together with two creatives, the design base was laid in Berlin and a customer- oriented concept was developed with experienced tailor-made specialists.