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The Dayrooms

Welcome to the creative baby of fashion duo Aytan Mehdiyeva and Zumrad Mannadova. The Dayrooms brings together a bohemian and electric mix of all of the best of Australian fashion brands to the heart of Notting Hill in the first fashion store of its kind.

Discover a feast for the eyes as The Dayroom curates a host of fashion names including Australian exports Alice McCall, Sass and Bide and Seafolly sitting alongside boutique and rising brands including Finders Keepers, Minkpink, The Jetset Diaries, plus many more. This stellar lineup is also joined by homeware brand Mud and off the wall candles from Damselfly plus nail polishes form Beach Toes and hair grooming from O&M.   Aytan and Zumrud provide a UK stage for rising stars and emerging young Australian talent. The store is driven by a desire to champion designers and items that you just can’t find anywhere else, spirited Australian appeal lies at the core of The Dayrooms.

Style aficionado and Central Saint Martens Textile Design graduate Aytan’s love of arts, photography and textiles fuels a fascination with Australian craftsmanship. While fashionista Zumrud’s adoration for Aussie boutiques, lifestyle and great design fuses the perfect style pairing.  The shop is set to open at the end of September so hit up its hip Westbourne Grove (number 237 to be exact!) location and start your Aussie wardrobe education here.


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