Zelle Studio was launched in London in 2015 by brother-sister duo Albert and Yvonne Lin. The independent label focuses on crafting simplistic and effortless essentials for the modern women to enjoy everyday.
The vision behind the brand is simple: to foster a more conscious attitude towards fashion by developing collections that last in a modern wardrobe.
The capsule collections are made up of chic, edgy tops and coats that are intricately cut with stand-out detailing along with dresses and jumpsuits featuring clean-cut lines. The pieces are made from fabrics that deliver comfort and confidence. Leather, zippers, mesh and layered chiffon are all key elements of the brand’s identity.
Although Zelle Studio is still a young brand, it is quickly gaining ground in the fashion scene. The label has online boutiques partnered with ASOS Marketplace, NOTJUSTALABEL.com and Depop. In addition, it has received extensive media coverage both in the press and from some of the most engaging fashion and lifestyle influencers in the UK and in Europe.
The label aims to create a social movement in the fashion industry where people purchase capsule collections that can carry them throughout the seasons. Instead of over-shopping, Zelle Studio invites its customers to appreciate modern fashion by buying less but choosing better.