One of the breakthrough menswear talents of recent years, London-based designer Bobby Abley has known an unstoppable ascent since launching his namesake label in 2012. After working with Jeremy Scott in LA, and joining the Alexander McQueen design team in London, Abley began developing his signature silhouettes that are both contemporary and nostalgic, exuding an instantly recognisable cartoon-esque humour.  The young designer’s daring, uniquely playful pieces have seduced some of pop and youth culture’s biggest names, including ASAP Rocky, M.I.A. or Years&Years’ Olly Alexander.

Catwalk Show


Saturday 22nd September



Designer Details



See Bobby Abley on the catwalk on Saturday 22nd September.

Meet the designer: 5 things to know


1. Why does LFWF resonate with you, personally?

“It’s a great chance to connect direct with the public, and give more of an insight in to the way I present my shows with the music and whole atmosphere.”


2. How would you describe the spirit and ethos of your brand?

“I always start with the things that personally interest me. I’ve always loved cartoon characters and toys, and I’m constantly reaching out for an alternative reality that I can make how I want and fill with the things I love – like a safe bubble. I also always incorporate some sort of tribute or nod to Christina Aguilera in my collections as her music is a constant influence and was a huge escape for me growing up. Brazil is also a huge influence on my life and my work – the music, the culture, the people – these things are all etched on me and part of me so they naturally feed in to my work. Each season I explore how these things shape who I am so similar themes come out in different ways in each collection.”


3. How did your brand get started?

“It was totally accidental. I quit my job at Alexander McQueen and was working at a bowling alley. Out of boredom I started making some clothes as I had some ideas, I shot a look book and the images started going round tumblr and the BFC/ Fashion East got in touch and asked if I’d be interested in making a full collection, which I ended up presenting as an installation as part of Fashion East, then they asked me to do a catwalk show the following season and its all built from there.”


4. What is the most important thing you’ve learned from your career in the fashion industry?

“That ultimately you stand on your own, you have to stick to what you believe in and be answerable to yourself.”


5. What does London mean to you as a young creative?

“I love how integrated London is – different cultures and backgrounds all merged together. And there’s so much history in London’s buildings, in the fabric of the city, but it still embraces newness – London respects history but also embraces change.”