Julia Mays is a luxury footwear label dedicated to creating beautiful, handcrafted shoes that are a treat to wear.


Julia Mays

“Julia Mays is a luxury footwear label dedicated to creating beautiful shoes that are a treat to wear. Each pair is carefully handcrafted in a tiny family run factory in Northern Italy, using Italy’s finest leathers and fabrics.

It was launched in 2015 by former city worker Julia Mayer, who saw an opportunity for beautiful, exceptionally well-crafted footwear that is wearable without being boring. Hand-drawn in her London studio, each design is inspired by Julia’ s love of graphics, colour and art and a desire to celebrate femininity in a way that’ s powerful but soft. The label offers an investment worthy range of feminine, sophisticated silhouettes in sumptuous luxe fabrics from satin and silk to velvet and buttery leathers.

During Julia’ s search for a partner to help realise her collections she came across the region of Vigevano, Italy. In awe of the craftsmanship and exceptional skill she encountered in Italy’s numerous family businesses, she became consumed by the desire to celebrate their careful workmanship in a time where so many products are mass-produced. The traditional shoemaking area of Northern Italy is under significant pressure from low wage production countries, in line with the fast fashion trends that see apparel and accessories almost as disposable products.

In response, each pair of Julia Mays is made with components sourced from local Italian businesses and completely handcrafted in a small factory in Northern Italy. A fair, sustainable production line that supports local businesses is integral to the brand, resulting in beautiful pieces that are made to be cherished and to last.“