London-based independent label crafting simplistic, effortless womenswear essentials.


Zelle Studio

Established in 2015, Zelle Studio creates contemporary collections featuring uncomplicated silhouettes, refined fabrics and intricate details. The independent label is led by a diverse team of creators with backgrounds in design and garment manufacturing. 

The vision behind the brand is to foster a conscious attitude towards fashion. Hence, production is done on the smallest scale possible to ensure each piece is given the time and patience to deliver an unparalleled quality. To further the level of exclusivity, most styles are not repeated once sold out.

Zelle Studio is currently available on its official website as well as at its London store on 34 Great Windmill street, Soho, London. The collections can also be discovered at London Fashion Week Festival in both February and September each year.