How many types of fashion shows are you familiar with? Click this article to check your knowledge!
Over the decades, individual fashion shows have been refocused into a significant fashion week, twice a year, to introduce new Spring-Summer and Fall-Winter trends. These are the biggest and most anticipated events, where fashion followers can freely see the rise and creativity in each design, material, and color from the collection of talented designers. It is also an opportunity for them to update the trend of the new season.
So how many types of fashion shows that you can enjoy? How to organize a fantastic Fashion Show? How to introduce the latest fashion products of my business to the market? The following article will help you answer these questions!
How Many Types Of Fashion Shows?
There are major 6 types of fashion shows as described below:
The Formal Runway Fashion Show
This type of fashion show is also known as the fashion parade. It means that the models will parade a platform to show the products of different designers. This seems to be the most popular and conventional show, as it is frequently organized everywhere.
Typically, models walk down the runway in pairs, in groups, or alone. They even dance sequentially. As usual, models will wear clothes showcased for people to judge the item. Specifically, they can know how convenient it is when wearing the item.
A runway fashion show often lasts from 30 minutes to 1 hour. It does not take much time to have more time to discuss and purchase with designers. Besides, each runway show is done in numerous ways and has a unique style.
To be more specific, most runway events will have certain hairstyles for models, a different makeup style, and so on. Some shows agree with the wide range of flexibility, while others are strictly formal.
Organizing a runway fashion show is not easy. It requires a professional appearance so that it has to be planned and organized thoroughly beforehand. Usually, the show involves the following elements:
- Particular Location (hotel, sales floor, restaurant, auditorium)
- Theme (scene and merchandise development)
- Staging and lighting
- Music (sound system)
It is also expected to have some forms of hospitality, including lunch, dinner, or light refreshments.
The Production Fashion Show
The production show is considered the most expensive and elaborate fashion show as lots of effort and work are made. The showcase fashion trends often use the theatrical or dramatic performance in the production fashion show. That is why this is also known as a spectacular or dramatized show.
When taking part in this type of show, the audience will enjoy the showcase for about 1 hour. There will be about 15 or 50 models used in the show. The number of models depends on the sponsoring group’s needs and how they want to emphasize the trends.
During the show, much unique entertainment, lighting effects, scenery, and backdrops are used to highlight fashion trends. Sometimes, the organizers might need some live performances, including acting and dancing, to display the items. This makes the production shows more expensive than other types.
However, there are not a lot of differences between this type and the conventional show. The items are worn by models and shown to onlookers so that they can know the fit and look of the item on body movement.
The Informal Fashion Show
As the name can say it all, the items will be showcased in an informal environment. Put it differently, and there will be no theatrical factors such as lighting, runway, or music. The special staging requirements are also unnecessary.
Therefore, they use props to boost the featured garments’ image. Models in the informal fashion show wear the items and mingle around or stand through the manufacturers’ showroom, store sales floor, or other places.
To make a fashion show like that, little preparation is needed. The only important preparation is about hairstyle and makeup. And there will no not much crowd in this show.
The Designer Fashion Show
To many designers, a fashion show is like an art exhibition. Art exhibits are not for sale or indoor display. The designers will consider the fabric as a canvas to freely paint or like clay to freely knead according to their artistic intentions.
Shows of these bizarre collections are often flashy and private. The primary audience for these shows is the press, who will help spread these “works of art” into the media and comment on the collections’ artistic intentions.
At the fashion show shows, designers are like exquisite chefs. They will lead us back on their creative journey to admire the cool ingredients, unique inspirations that help form the collections coming out on the shelves at the store out there.
These unique shows are the opportunity for fashion houses to show off their sophistication in choosing materials, their boundless creativity, and superior sewing techniques.
The Charity Fashion Show
The charity fashion show has the same process as other regular fashion shows. The charity fashion show’s primary purpose is to help with humanitarian crises or people under challenging circumstances.
Not just a fashion show, the charity fashion show is also a place for models to express the spirit of “good leaves protect torn leaves” through catwalk steps on the catwalk. Besides, sideline volunteer activities also contribute to sending love to those with less fortunate circumstances.
During such shows, brands will promote and sell their products to guests. At the same time, they must ensure that they use a certain percentage of the sale proceeds for charity. Many people support charity fashion shows.
Here, you not only have the opportunity to admire the latest designs of the brands, but you can also contribute to charity.
The Sponsored Fashion Show
The fashion show is an event not to be missed because it is not only a runway with models wearing impressive clothes going back and forth, but it still leaves the audience’s hearts like an art show. It is the intersection of art, music, lighting, and stage decoration.
Of course, the fashion show was born not just for the show because the cost of organizing a fashion show is vast. The fashion show has an essential task in promoting the designers’ products and, more importantly, to assert its reputation.
A significant sponsor or organization sponsors the fashion shows. They will invite designers to showcase their collections on their runways. Usually, sponsors will hold fashion shows towards a specific goal or goal.
The sponsored fashion shows help a designer promote his latest collection and support the sponsor bring his reputation to more people. In general, it also has the same characteristics as regular fashion shows.
Classic Fashion Show Themes
There are plenty of fashion show themes out there to choose from; you can go with a classic, such as a ballroom, or you can stray off course and explore different things with a circus-inspired theme. Your choice really is the limit and the sky’s the limit. One great thing about classic fashion show themes is that you aren’t forced to do much to them. The clothing and accessories can make or break the theme, but in all honesty, they’re not even necessary for some of them. That’s because classic fashion show themes have been done so many times before!
Here are some great examples of classic fashion show themes:
Ballroom: Ballroom shows are very similar to a red carpet, but instead of dancing during the show, models wear evening wear. The most popular theme for these shows is the prom. The prom theme allows you to go with any color scheme and you can even mix a few together. It also allows you to focus on accessories, like your jewelry. There’s nothing you can’t do when it comes to prom shows.
Red Carpet: The red carpet is another popular fashion show theme. Red carpet fashion shows are much like what you see on the awards shows that you watch each year. You can wear anything you choose, as long as it’s formal wear, and accessories add a nice touch. One thing to remember for this theme is that your venue must be dressed up for the occasion, just like on the awards shows! It will make your models feel more confident if the audience feels like they’re in an awards show setting.
Evening Wear: This is another very popular fashion show theme and it’s one that you can adapt to fit any type of event, depending on what your audience is looking for. You can do a formal evening theme or a more casual version of the theme, where the models walk the runway in ball gowns and cocktail dresses. The most important thing to remember with this show is not to include too many accessories because your models will end up spending too much time changing through each look instead of actually walking down the runway.
Business Attire: If you’re hosting a business event and are looking for something classy to showcase some of your business attire, this is a great fashion show theme for you. Business attire is what people wear when they’re not immersed in their work life, but still want to look sophisticated. Your models can wear anything they want, but it’s best to keep the accessories to a minimum because your audience wants to focus on the clothes.
Evening Fall Fashion Shows: If you’re hosting an evening fall fashion show in October, then this might be a great theme for you. The evening fall occasion means that people want to wear more casual clothing and accessories, as opposed to formal wear. You could go with a more bold or bolder statement, but you want to make sure that your models don’t end up changing through too many looks. This is a very common problem with evening fall fashion shows and the best way to avoid it is to keep the accessory count low.
Cocktail Party: If you have a semi-formal occasion in mind, then try going for a cocktail party theme. The cocktail party theme is one that people wear when they’re doing their own thing and dressing casually. Models can wear anything from cocktail dresses to jeans. It’s important to tell your models not to over-accessorize so they don’t end up spending too much time on each look.
African American Fashion Shows: If you want to do something a little different for the African American community, then consider hosting an African American fashion show. The African American style is very unique, so you can do a lot with this theme by adding a bit of flare and color, depending on your audience’s preferences. It’s a great idea to focus on accessories, especially shoes because people are less likely to have their own shoes for a fashion show.
How To Plan A Successful Fashion Show?
Understand the theme and meaning of the collection
Talk openly with designers, your clients about ideas in their collections, the show’s theme: Fall Winter, Spring Summer, Wedding, Romantic, or Sexy …?
However, you may not yet fully imagine the name of the collection or event. At this point, use all your experience and subtlety in your artistic sense to give suggestions on themes and name your fashion show. As long as you know the theme of the show, you are already half successful.
Make a list of guests
A list of specific, complete, and right audience will contribute to the fashion show’s success. You should make a list of potential customers who pay special attention to your event.
At the same time, you should estimate the number of guests who can attend to perform the best reception and service and arrange a reasonable space to neither redundancy nor shortage.
In addition to contacting guests and potential customers, you also need to get a team of reporters who specialize in writing articles, taking photos, and news sites to advertise this event.
Choose the place, and time
Usually, the event’s venue is chosen by the customer. Still, if the customer is inexperienced or because the event’s job is to help the customer visualize the event.
For example, for a high-end fashion show, the number 1 choice is the ballrooms of 5-star hotels. A bikini premiere should choose the hotels’ outdoor areas: swimming pools, radio. What about a wedding dress show? It would be very suitable if the meeting took place at a famous wedding or convention center.
The right time for these events is the evening because then we will take advantage of the lighting effects and stage techniques to enhance the costumes’ beauty.
Hire a stylist, catwalk director
People often think it is not right for the models to appear on stage to walk around and go inside. We always need a catwalk director, people with experience in fashion shows, often longtime models, who will do the “routing” task and guide them to walk on stage. Right route agreed.
There will be no situations where the models collide on the floor with a catwalk director, or the attendees have not seen the designs carefully, the models have entered the stage.
There are many different costumes in a collection or show in color, style, and accessories. So, if you have not gone into the fashion field, you do not know what colors, how to combine with accessories, which comes first, which comes after, hiring a stylist is a must. Of course, that makes you more professional.
Sound and light
Sound and light are almost the souls of the fashion show. It is not only the signal for the models to move and perform; it serves as the show’s theme. A collection in autumn and winter will be more emotional when models appear with a piece of soft music, light yellow light, or a dynamic, youthful group with a sexy part will shine more brightly below—dance sports music with multicolor light effects.
One thing for sure is that the fashion stage is different from the usual event stage. The performance stage is made of high-quality materials, the stage floor (catwalk) is usually glossy mica or silk, with spotlights. The fashion stage is designed so that all attendees can fully admire the angles of the outfit.
The script in a fashion show is mostly light and sound scenarios. Some programs have an introduction that should pay attention to the length of the comments to match the modeling time. In particular, the MC’s voice must create emotions in every opening.
What Is A Fashion Show?
A fashion show is a ceremony to introduce fashion products of famous or new designers entering the fashion industry. It could also be a beauty contest that showcases fresh, unique, and eye-catching costumes known collectively as the fashion show.
Besides, the Fashion Show is also considered one of many companies and businesses’ popular services today. Fashion show organization services often bring many benefits to the company. With the richness in size and form, this service is intended to bring entertainment or special meaning.
Purpose of Fashion Show
Perhaps many people wonder: “What is the purpose of the Fashion Show?” then here will be the answer:
The Fashion Show events held the primary purpose of creating a mark and promoting the fashion business’s business effectively. The show itself was also calculated by the organizer, attracting everyone’s attention with luxurious, cult clothes and especially the activities of famous star guests on the chairs.
Furthermore, the primary purpose is to create a name for the fashion brand in public while affirming the brand and later revenue. Not only demonstrating the brand, but Fashion Show events also bring a significant source of profit. Many people came to see them and liked them, so they decided to buy them right after the event. Occasions that have just been performed and to sell out outfits are rare, but not none.
An area that brings direct revenue to the fashion industry while bringing gains for other economic sectors such as tourism, hotels, and aviation also positively affects fashion show events.
The Bottom Lines
To organize a successful Fashion show, you must first understand the fashion show’s nature and purpose. You must know the theme and the style that you want to convey to your fashion show attendees.
The fashion industry is an industry that requires constant creativity. Hopefully, through this article, you can better understand some types of fashion shows and are ready to make a mark of your own.